The game is one of the ‘metaverse’ spaces that are emerging as a global topic recently, and expectations for future collaboration are high.
It’s the biggest stock.
The market is also growing.
Let’s take a look 넥슨 현대카드
The game industry began to grow with the spread of PCs in earnest in the 1990s, and its influence began to grow gradually, such as the launch of the ‘e-sports’ league and the establishment of a company-affiliated game team.
The scale of payment for game content is gradually increasing 이베이스매뉴얼
According to ‘App Annie’, a global mobile platform research company, in the first half of this year, Korea ranked first ($13) in average monthly game consumption per device by Android smartphone users.
but today
Depending on the scalability of the game rather than the game company
We would like to introduce you to a growing sport.
There are many, and there are some that have already appeared
This is a payment related item.
Credit cards are starting to settle as the main payment method while playing games.
If you find out the numbers
According to the Korea Creative Content Agency,
It is said that the share of credit cards among the total game payment methods has increased significantly from second place (23.9%) following gift certificates in 2010 to overwhelming number one (62.8%) in 2019.
Currently, Nexon and Hyundai Card are said to have signed a partnership that includes the launch of the nation’s first game company-only PLCC (commercial credit card).
from already
With the meeting of Korea’s leading game company and PLCC powerhouse
famous.
Although games have grown as an axis of the content consumption market, it is still not easy to find consumption benefits specific to games in Korea. In finance with a conservative color, it is even more noticeable.
This is the reason why the PLCC partnership between Hyundai Card and Nexon is highly anticipated.
Since 2015, Hyundai Card has entered into a PLCC partnership with industry-leading companies to provide consumer-specific benefits. In particular, in recent years, PLCC has been disclosed not only in the distribution and manufacturing industries, but also in the platform business areas where the MZ generation is frequently used, such as delivery apps, car sharing, and fashion.
What if Hyundai Card’s experience of proposing new benefits in line with changing consumption patterns meets the game?
It is said that ‘gamification’ is introduced in the card application and issuance process as a new marketing method that provides bonuses when a mission is completed.
Emerging as a key player in the game and content industry… Credit card payments also increased
Nexon has many popular games such as Maple Story, Dungeons & Fighters, Kart Rider, and Sudden Attack.
We plan to introduce various financial services using these games.
Nexon operates ‘Nexon Analytics’, a data analysis platform based on game data, and possesses the highest level of data analysis capability among global game companies.
Nexon’s Nexon Analytics platform enables personalized marketing by precisely selecting customers based on Hyundai Card’s curation data and algorithmic recommendations. In fact, Nexon operates ‘Nexon Analytics’, a data analysis platform based on game data, and is evaluated to have the highest level of data analysis capability among global game companies.
In addition, since 2015, Hyundai Card has built and utilized ‘True North’, a data platform that allows members to systematize various data characteristics in an independent way and select and utilize data.
After establishing a marketing plan on site and entering desired conditions, it is evaluated as a representative ‘financial tech company’ in Korea by automatically extracting optimized target customers based on AI and building a platform that can immediately execute marketing.
Synergy is also expected through Hyundai Card’s ‘Domain Galaxy: Hyundai Card Data Alliance’.
‘Domain Galaxy’ is a collaboration system promoted by Hyundai Card with PLCC partners such as Costco, Korean Air, and Starbucks, and supports active collaboration and cross-marketing among partner companies.