Mr. Lee, a paid member of Coupang’s Rocket Wow, recently experienced an anger while trying to buy an ‘Apple 2020 MacBook Pro 13’ worth over 1.88 million won from Coupang.
Mr. Lee, who was trying to purchase one car with a colleague next to him, who is a paid member, discovered that the price was different due to discrimination in card discount exposure. 쿠팡 할인카드
A colleague was informed of the benefit of receiving a 10% discount when paying with Kookmin, Shinhan, Hana, or Samsung cards, but Mr. Lee was not exposed to the card discount benefits at all. 이베이스매뉴얼
Mr. Lee
“Both of them are paid members of Coupang, they have the same company, gender, and age group, and they open windows at the same time, but does it make sense that the discount benefits are not even exposed regardless of whether the card is owned or not?” “With Kookmin Card, etc. How do you understand that you have to pay more than 190,000 won even though you have it?”
said.
He continued, “I just found out about it by chance while ordering with a colleague, and most of them have no choice but to be unaware.”
Even though he is a member of Coupang Wow, Mr. Lee does not receive a 10% card discount (above), and a colleague next to him is shown a 10% card discount (below) screen (provided by Mr. Lee)
It has been revealed that Coupang not only charges loyal customers a higher price for products like Coupang, but also applies ‘exposure card discount benefits’ to paid members differently.
Unlike other e-commerce companies that apply the same discount benefits to cardholders with promotions, it is criticized that Coupang only discriminates regardless of whether they own a card or not, as ‘customer deception’.
The content of the informant’s conversation with the counselor. The agent also admits that “the product is marked as a product with a 10% discount on the card” (provided by Lee, the informant)
Another Coupang paid member, Mr. Kim, also experienced card discount discrimination while trying to purchase a ‘Xiaomi Pad’.
My friend was able to purchase it at 330,000 won with the ‘up to 15% instant discount on the card’ applied, but Kim had to purchase it at 380,000 won because the maximum discount rate was only 4% even though he owns the same card.
Kim said, “I don’t know how Coupang knows which card to use to pay with and exposes different discount cards,” said Kim. I burst into anger.
Angry Mr. Kim complained to the customer service center, but the answer returned was, “In order to give customers a variety of product purchasing experiences and discounts, benefits are applied differently for each individual interest. But I cannot tell you that standard.”
In addition to card discounts, Kim discovered another ‘price discrimination’. My friend was issued a ‘WOW Member Coupon’ which gives a 10% discount on purchases of 60,000 won or more for rocket delivery, but Kim didn’t have it.
Kim said, “I am a paid member who pays the same fee, but I get less card discount and can’t get coupon discount, so it’s ridiculous.” We have no other choice but to start a boycott after collecting the files and releasing them to the public.”
Coupang, which was reported by the Hankyoreh on the 9th of last month, “It is more expensive for loyal customers, hogu?” Regarding the suspicion of ‘personalized variable price policy’ (personalized dynamic pricing) raised in the Wonseong> article, he demanded the revision of the article several times, saying “it is not true” and ‘legal We will take action,” he said.
The Hankyoreh reflected the objection twice, but Coupang has also applied for correction information to the Media Arbitration Committee.
However
“If Coupang did not take into account each individual’s purchase history, possession of promotional cards, and the possibility of payment, the current ‘card discount discrimination’ would be impossible.”
is a common opinion in the e-commerce industry.
A credit card company official also explained, “The coupon-style instant discount is not used in cooperative promotions with credit card companies.”
Lee, who was discriminated against in MacBook card discounts, said, “The CS center officials say, ‘According to individual interests or search history, discount benefits are applied differently through internal logic’. “If you are discriminated against even with a ‘card discount’ without prior notice, it is questionable which paid members can trust Coupang.”
In this situation, Coupang plans to increase the Rocket Wow membership fee from 2,900 won to 4,990 won on the 10th.
Coupang has reported to the Hankyoreh that it will “examine the facts accurately” in relation to the allegation of discrimination against card discounts.