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A view of the Lotte World Tower in Jamsil, Seoul and the Avenuel World Tower branch of Lotte Department Store. [Photo by Lotte Corporation]
#Park (43), an office worker who celebrated his 10th wedding anniversary this year, visited Lotte Department Store Avenuel World Tower in Jamsil-dong, Songpa-gu, Seoul with his wife earlier this month. To eat at a restaurant with a nice view and buy a wedding anniversary present. Mr. Park, who paid for a necklace worth 5 million won that his wife picked out at a jewelry store in the World Tower store, asked for a parking discount coupon, but only received an embarrassing response. This is because the store staff informed me that they could not offer parking discounts as well as free parking. In the end, Park paid 12,000 won (4 hours) for parking that day.
# On the 17th, Mr. Kim (38), who visited a children’s experience facility in Lotte World in Jamsil-dong, Songpa-gu, Seoul, was also upset because of the parking. I bought a ticket for a 5-hour experience facility, but I was informed that free parking is only available for 3 hours. In the end, Mr. Kim used the facility that day and paid 11,200 won to buy a parking ticket.
Lotte is in trouble with its parking service. This is because it is not easy to get a discount at the Lotte facility in Jamsil, where parking is free at other distribution facilities if you spend a certain amount or more. An official from Lotte Department Store said on the 19th, “We know the voices of customers’ complaints, but it’s not that we don’t provide free parking service, it’s that we can’t.”
Jamsil Intersection, where Lotte World Tower, Lotte Department Store Avenuel World Tower, and Lotte Department Store Jamsil are concentrated, is a first-class traffic congestion. It means that it is the place with the most severe traffic congestion in Seoul.
For this reason, the city of Seoul, concerned that traffic congestion would worsen if a large-scale distribution facility like Lotte World Tower was built, set parking restrictions as a condition for permitting the building permit. Parking reservation system and paid parking system. When Lotte World Tower opened in 2015, a parking reservation system was implemented and controversy arose.
For example, in order to park at the facility for shopping at the World Tower store, you had to make a reservation by specifying the parking time the day before. Customer resistance was great, and traffic congestion was not as severe as expected after the store opened, so the city of Seoul lifted the parking reservation system regulations, but it is still maintaining paid parking. However, the parking fee, which was 1,000 won per 10 minutes, has now been reduced to 500 won.
Lotte said it was unfair. A Lotte official said, “In fact, it is better to provide 24-hour free parking and allow customers to stay for one more minute and drink a cup of coffee.” It’s frustrating every time we fight with each other,” he said.
An inside view of Lotte World Tower.
Over the paid parking system at Lotte Department Store, ‘how to use the free parking at the World Tower store’ is shared as a ‘tip’ among residents in the vicinity. It’s like this. Park at Lotte World opposite the World Tower branch. After shopping at the World Tower store across the street, she returns to shop at the Lotte Mart Jamsil branch, where the Lotte World building is located. Lotte Mart Jamsil branch provides free parking for 1 hour for 10,000 won, 2 hours for 30,000 won, and 3 hours for 50,000 won, depending on the purchase amount. When the store opened in the 1980s, traffic congestion was not severe, so parking was not regulated.
Seoul’s other traffic jams are also implementing paid parking, but they can offer free parking services. However, the threshold is high. At The Hyundai Seoul, Hyundai Department Store in Yeouido-dong, Yeongdeungpo-gu, Seoul, which opened in February, free parking is available for 1 hour, 100,000 KRW for 2 hours, and 150,000 KRW for 3 hours with a purchase of 50,000 KRW or more. Lotte Department Store’s Myeongdong Main Store and Hyundai Department Store’s Apgujeong Main Store have the same standards.
Reporter Hyunjoo Choi chj80@joongang.co.kr
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